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About Us

Picture of Jeff and Ashley, owner and founder of JDF

Our Story.

Meet Jeff & Ashley, The founders of Jewellery Direct Factory (JDF). With over 20 years of experience as jewellery manufacturers, we’ve seen the industry from every angle. We’ve supplied from small independent stores to big box retail chains, shipping our products to over 30 countries.

But here’s the thing, we realized that the prices customers were paying were way too high, all thanks to middlemen who added their markups. This didn’t sit right with us. So, we decided it was time for a change.

Highest Quality

A Digital Revolution.

In today’s digital age, we saw an opportunity. We wanted to connect directly with you, the customer. That’s why we created JDF, Which stands for Jewellery Direct Factory. Our mission is simple, to provide you with the highest quality jewellery at factory prices.

JDF Stunning Crystal Pendant
Ashley Modelling some of our JDF Crystal Designs
Pear Shape Swarovski Crystals

Cutting Out
The Middlemen

We’ve cut out all those middlemen, those unncecessary layers between the factory and you. By doing this, we can pass on incredible savings to you. That means you get top-notch jewellery without the hefty price tag.

Exquisite craftmanship JDF Earings
Ashley wearing JDF Jewellery on a sunny day

Join Our Journey.

We Invite you to join us on this journey. Explore our exclusive designs, experience our quality and enjoy the direct savings that come with it. At JDF, we’re all about making luxury affordable. 

Bee Hive Ring Gold Plaed

Thank You.

Thank you for choosing JDF, where every piece represents our dedication to quality and our commitment to making a change in the jewellery industry.

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